Marketing Programs

We understand your main objectives of advertising in Continental magazine are to generate response and enhance your brand. Our objective is to help you achieve these goals. We’ve developed more than 20 marketing programs that help you reach Continental readers while they are on the plane, traveling through the airport, at home, or in the office.

Past advertisers have realized tremendous success by integrating additional marketing opportunities with a sustained print campaign. Multiple impressions and repeated exposure increase the effectiveness of your marketing outreach and produce results for your company.

Contact your Continental sales representative today for more information on how you can get more from your investment in Continental magazine.

Reach Readers on the Planes
Fly & Buy Promotions	Generate more response by using a Fly & Buy Promotion to make a special offer to readers within a credible editorial environment. (More details later in this section.)
Continental Vision	Advertise during this 2.5 hour magazine-style inflight program featuring news, sports, entertainment, and travel. Shown to 1.4 million viewers per month.
Private Screening	Reach 36,000 customers with an ad in the monthly inflight entertainment magazine targeting Continental’s BusinessFirst customers on 777, 767, and 757 aircraft.
Main Cabin Attractions	Target 56,000 customers with an ad in the monthly inflight entertainment guide for Continental’s main cabin customers on 777 and 767 long-haul and international flights.
Corporate Profiles	Provide additional information to readers about your company with a corporate profile page alongside your advertisement. You provide the content; we’ll manage the layout for you.
Sponsored Feature Sections	Sponsor an editorial section created just for you.
Sweepstakes Programs	Integrated with our Free Product Information program, generate qualified leads by giving away your product or service.
Reach Readers in the Airports
Airport Dioramas	Reinforce your message on in-terminal backlit billboards — available in most major airports.
Presidents Club Brochure Distribution	Distribute your brochure in any of Continental’s 27 Presidents Clubs worldwide.
Presidents Club Sampling	Place your product in Continental’s Presidents Clubs — a great opportunity for a new product launch or a special event.
Presidents Club Poster Display	Display your company’s message on posters in Continental’s Presidents Clubs.
Other Great Opportunities
Advertiser Listing	Gain added exposure in the printed magazine within our Advertiser Listing.
Continental Quarterly Magazine	Advertise in the magazine that reaches more than 45,000 Continental employees and their families.
OnePass Auction Web Site	Have OnePass members bid on your product or service on the Continental OnePass Auction site — auction.continental.com.
Online Advertiser Info	Generate leads with a company description and hyperlink to your Web site from Continental magazine online.
Continental Ticket Incentives	Reward your best customers with travel on Continental Airlines.
Editorial Reprints	Order high-quality reprints of editorial content featuring your company or industry.
Counter Cards	Create high-end reproductions of your ad that you can display at trade shows and other events.
Direct Mail to Readers	Send your promotional message to Continental magazine readers.
Direct E-mail to Readers	Include a banner ad to promote your product or service in e-mails to Continental readers.
Online Magazine Banner Advertising	Link up with thousands of readers through continental.com/magazine.