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 At Continental, we recognize that you want to advertise within a credible editorial environment that supports your business. Our editorial is developed to support a range of advertising categories.
Travel & Leisure
Continental Airlines’ business is to bring customers to 282 cities worldwide.1 In Continental, we give readers motivation to set aside time to visit one or more of these destinations. Each month, our Been There feature reports in depth on a specific city conveyed through engaging storytelling and compelling photography, along with service sidebars on what to do, where to eat, and where to stay. The Go Explore department showcases a diverse range of locales, with featured destinations and quick hits of events and happenings in cities worldwide, including Continental’s hubs. This section also includes recommendations for some of the best golf courses anywhere. Go to Town spotlights the key places to buy a particular item. And throughout the magazine, sections like Go Eat and Fit to Travel will give readers more travel ideas.
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Real Estate
Readers get great tips and learn about new real estate opportunities in Continental. We regularly cover hot trends in the industry in the Idea of the Moment feature. In addition, we have three special sections planned for 2008 — April, July, and November.
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Personal & Business Electronics
In the ever-changing high-tech world, our readers crave information on the latest and greatest electronic products. In Go Gadgets, we showcase the hottest tech gear for mobile executives and technophiles, including computers, audio and video technology, automotive products, home gadgets, and more. In our Idea Makers feature, we introduce readers to the makers of this gear for a bit of inspiration.
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Retail
In 2008, Continental will continue its focus on retail, with the Go to Town department, recommending the top places to buy a particular item. From men’s suits to watches to gourmet chocolate and other high-end products, Continental indulges readers’ interest in quality goods. We also introduce our new monthly Go Home column to keep readers up-to-date with the latest in home design and décor.
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Health & Wellness
Continental readers are an active audience who care about their health. The magazine caters to this interest with a regular column, Fit to Travel, which gives running routes, general fitness advice, workout product information, and other wellness info. We also cover trends in healthcare in the Idea of the Moment feature and have a special section on Executive Health & Wellness in April.
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Education
Higher education is an evolving industry and we keep readers on top of what’s happening in the Idea of the Moment feature. We also profile some of education’s most influential leaders in the Idea Makers section. And in July 2008, we feature a special section on Executive Education.
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Automotive
In Go for a Spin, our auto expert reports back on a test drive of a luxury vehicle, inspiring readers to check it out for an adventure of their own.
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1. Number of destinations as of August 2006
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