Demographics

Each month, Continental magazine delivers more than 2.4 million readers who are both affluent and action oriented.¹ They are travelers with the means and the interest to advance, indulge, and explore the world around them.

Advertising in Continental magazine is an effective and efficient way to target readers who are prime prospects for your product or service, and who can make a positive impact on your bottom line.

	Continental	2007 MMR Average	Index
Median HH Income	$142,841	$121,462
$250,000+	16%	8%	204
$150,000 – 249,999	29%	21%	134
$100,000 – 149,999	40%	46%	86
$85,000 – 99,999	15%	25%	63
Median HH Asset Value	$1,512,232	$1,116,039
Own Primary Residence	97%	97%	100
Own 2+ Residences	35%	30%	118
Male	63%	50%	126
Female	37%	50%	74
Married	85%	88%	96
Single	5%	4%	130
College or Post-Grad Degree	63%	50%	124
Children Less than 18 Years Old in Household
No children	59%	50%	117
1 child	20%	20%	100
2+ children	21%	30%	70
Median Age	50%	47%
18 - 29	4%	6%	71
30 - 39	19%	21%	90
40 - 49	28%	31%	88
50 - 54	13%	15%	87
55 - 64	26%	19%	136
65+	10%	8%	134
Professional/Managerial	63%	55%	115
Company Size
1 - 499 employees	45%	49%	90
500 - 999 employees	7%	6%	117
1,000+ employees	43%	36%	121

Source: 2007 MMR, based on households with income of $85,000+
¹ 2007 Spring MRI