Continental Delivers More
Response For Advertisers

Reader Research

In 2005, Continental readers were surveyed by Readex Research in a Readership and Effectiveness Study. Results showed strong evidence that readers engaged with the magazine and took action as a result of reading it.

Time Spent with the Magazine
• 73% of readers read at least half of a typical issue; 35% read all or almost all of it • Readers spent nearly an hour reading or looking through the magazine
Actions Taken as a Result of Reading Continental
• 82% of readers indicated they had taken at least one action as a result of reading the magazine • 42% requested information from an advertiser • 21% made a purchase from an advertiser in the magazine
Opinions of Continental
Readers’ opinions of Continental are uniformly high. On a scale of 1–5 (5 being the highest), readers rated Continental: • 4.2 for attractive/professional looking • 4.0 for information • 4.0 for credibility

Reader Response Program Generates Results

Continental magazine offers advertisers an extra response vehicle through our active Reader Response Program. Each month, advertisers can opt to be listed on the Free Product Information page and readers can request information from an advertiser through a Business Reply Card in the magazine.

This program has been very successful for advertisers. Year after year, responses from readers continue to increase. For the period of January through May 2006, responses increased 61% over the same period in 2004¹.

1. Continental magazine reader response cards

Continental Delivers More Response For Advertisers

Reader Research

Reader Response Program Generates Results

Continental Delivers More
Response For Advertisers